According to a Politico story, the project that launched August 1 is called the “White Stripe Project,” which has the stated goal of attracting white, middle-class voters by talking more about…equity and race.
It might sound like a joke with a punchline for Democrats to double down on race but key leaders behind the project told Politico they are serious after studying the 2020 election.
“We know that race is an incredibly powerful tool to keep people, white people, silent and separated from the multiracial coalitions we need to win,” one of the strategists told the news website.
Horace Cooper, a spokesman for Project 21, says Democrats are “doubling down on dumb” as if their obsession with race has gone unnoticed by the American public.
“The left has alienated many Americans – white, blacks and browns – with their continued emphasis on race as the primary basis for appealing to people in political settings,” Cooper observes. “And they've decided that they just haven't been doing it well enough. They haven't been doing it directly enough."
According to the Politico article, Democrat strategists believe pushing a race-neutral economic message to white voters isn't working. That view comes after Joe Biden won 33% of white voters in 2020 while Donald Trump carried 65%, the story says.
Hence this double-down strategy to convince white voters – the racist “oppressors” according to critical race theory – that the Democratic Party welcomes them and wants their vote.
Cooper predicts their new strategy is not going to work and calls it race and politics on steroids.
"It is going to lead to an even worse outcome than they've already had," he predicts. "You should never have elected leaders appealing to people on the basis of race."