Women’s Rights was hoping the campaign would get the games moved from Beijing, which was an unlikely scenario, but the campaign hoped to get major advertisers to rethink their sponsorship commitment. That push also failed to happen, too, and major corporations such as Visa and Coca-Cola vowed to cooperate with China.
Now that the games are under way, Women’s Rights founder Reggie Littlejohn tells AFN people might have been paying attention after all since the opening ceremony failed to attract an audience.
“They shouldn't be sponsoring these games to begin with,” Littlejohn says. “And once China was officially designated as committing genocide, I believe that they were morally responsible to pull their sponsorship and they haven't. So people are just not watching.”
According to The Blaze, the Beijing Olympics have been an “absolute flop” with TV viewers beginning with the opening ceremony that was described as a “propaganda-heavy spectacle” that was produced under the direction of China’s president, Xi Jinping.
Viewership was an all-time low during that ceremony and 43% below the 2018 Winter Olympics in South Korea.
The Blaze also reported the hashtag #GenocideGames has been trending during the games.
Littlejohn says much of the public felt powerless to stop the powerful Chinese Communist Party and the major corporations who ignored its evil record in order to put their products in front of people.
“Well, you know what: Together we are making a difference,” she insists.