Robby Starbuck, who has led pressure campaigns against "woke policies" at companies like Walmart, Ford, Lowe's, and McDonald's, says corporate neutrality is very simple: Companies need to stay out of divisive issues and politics, unless it is related directly to the regulation of their business.
"We don't want to know what Macy's thinks about trans rights," he said in a recent video. "If they want to speak up and talk about it, we don't want to spend our money there."
He believes customers have a right to know where and how their money is spent later by the companies they financially support.
"We're waking up and saying, 'No, we don't want to give our money to this company that hates our values and everything we believe in,'" Starbuck relayed. "That is why we're taking this stand; we want companies to get out of the divisive issues. That means I don't want them taking on my politics either and advocating for my policy positions."
"Let's stay out of the way of politics and divisive issues and just act normal, sell great products, and everybody can exist without any more division," he maintains.
Justin Danhof, Steve Soukup, Stefan Padfield, and Jerry Bowyer are also calling for corporate neutrality.
