Consumers' Research offers Woke Alerts, a text message system that people can sign up for to receive information once a week "on the companies that are going woke and betraying your interest," says Executive Director Will Hild.
"We promise not to bombard you with SPAM," he notes, but every alert does include contact information for the companies that are mentioned.
Hild says it is perfectly fine to no longer do business with a company that promotes what a consumer opposes, but it is important that the company hears why.
"A lot of times these companies don't even know why their sales may be going down," Hild poses. "If no one calls and says, 'I'm never buying a Kia again because of what you guys did' or 'I'm not shopping at TJ Maxx anymore because of what you guys did,' they may not know what's going on."
He mentions Kia and TJ Maxx because, as AFN recently reported, Consumers' Research discovered they were sponsoring a program through the Gay, Lesbian & Straight Education Network (GLSEN) "that was aimed at putting books that push transgender ideology … into public schools and into public libraries and the community centers."
The books are meant for children as young as five years old.
Kia and TJ Maxx did not respond to AFN's request for comment.
"We always support not only consumers using their wallet to shop with their values, but also to use their voice to communicate to these companies … to let them know what it is about their activities that they find objectionable and what they would have to do to earn their business back," says Hild.
He hopes more people will join his organization in becoming "anti-woke" warriors.
