A new “Woke Alert” from Consumers’ Research is challenging the policies of Delta Air Lines, Apple, Costco, Microsoft, and Sephora.
Will Hild, executive director at Consumers' Research, tells AFN the corporations are “doubling down” on DEI as evidenced by their corporate websites that document and brag about the number of minorities, women, and homosexuals on the payroll.
“They are still continuing to focus on racial and sexual bean counting,” Hild stresses, “when it comes to everything from their workforce to their suppliers."
That “bean counting” originates in a DEI-focused human resources department. Those executives document the race and sex of every employee on the payroll, then observe those numbers like the finance department watches revenues and expenditures.
Delta Air Lines, for example, published an online graph (pictured below) that lists the race – white, black, Hispanic, or Asian – of its “frontline” employees as well as the race of its top executives, such as mangers, directors, and vice presidents.
Delta entitled the racial data “Closing the Gap.”
On its careers page, Delta brags about the number of women employed on its “Cargo Team” at the Detroit Metropolitan Airport. There are “more women than ever before” working at the Delta hub there, the website states.
Where that “bean counting” runs into legal trouble is if a Delta ticket agent is promoted – or not promoted – based on their race, or a qualified male applicant is not hired for Detroit’s cargo team because human resources wants more women, and fewer men, represented.
On its website, Delta entitled the racial data “Closing the Gap.”
Not long after Hild accused Delta Air Lines of a “discriminatory agenda” in an X post, Hild and Consumers’ Research said the airline scrubbed some DEI-related content from its website, including the “Closing the Gap” race chart.
Consumers’ Research smartly archived that content, however, which can be viewed here.
Pointing out the Trump administration has gone to war against DEI and its policy of reverse discrimination, Hild calls it “stunning” that major corporations don’t seem to care about the legal liabilities they are risking.
“So we’re calling them out because it's a new day,” he says. “The American people want this stuff to end.”
