Will Hild, of Consumers' Research, tells AFN his group sent out a “Woke Alert” that criticizes three corporations: T-Mobile, Spotify, and IKEA.
“Who are all engaging in a number of activities that, by their own admission, are aimed at changing American society and pushing it in a woke direction," says Hild.
T-Mobile is headquartered in Germany, and Spotify and IKEA are based in Sweden.
DEI ‘imbedded in everything we do’
In its most recent Corporate Responsibility Report, T-Mobile stated that the racist and identity politics of "DE&I is embedded in everything we do at T-Mobile — it's in our cultural DNA."
T-Mobile has financially supported the Human Rights Campaign (HRC) over the years and most recently sponsored a HRC "People, Purpose, Progress" dinner in Florida in March.
T-Mobile also sponsors the Next Level Program, a course on job readiness and financial wealth, but this discriminatory course is only available to "LGBTQ+ Black and Brown, and trans and non-binary young adults 18-30."
T-Mobile is the sole sponsor of the "Time to THRIVE" summit, which aims to promote gender ideology among kids, stating they want kids to "THRIVE" being LGBTQ.
Spotify and ‘Drag Bingo’
In its most recent Equity Impact Report, Spotify states that "our goal is to ensure equity is part of the industry's DNA and Spotify's ecosystems for years to come."
Racial and identity-based DEI policies are "central to who we are," declares the Swedish company, which also writes that it is focused on "achieving equity outcomes."
For Pride Month, youth-oriented Spotify hosted global events to "celebrate and connect all summer long" including Drag Bingo with "Drag Queen extraordinaire, Charlie Hides."
IKEA demands compliance
"Equality, diversity and inclusion turns our workplace into a home," is the first statement on its DEI page.
Joana Barata Correia, dead of Responsible Sourcing Development stated, "We demanded that suppliers adhere to our social and environmental requirements, and we spent all our efforts to verify their compliance. "
In April 2025, the Swedish company released a statement urging the U.S. Congress to pass the Equality Act, a bill which encourages discrimination, allows biological males to compete in women's sports, and would erase critical protections for medical workers, creative professionals, and others.
IKEA released a series of videos for Pride Month called "Love Starts at Home," one of which features drag queen "Envy Peru." IKEA states, "Drag made her the man she is today" and refers to him as "Envy (she/her/diva-in-drag)."
"So it's pretty crazy,” Wild concludes, “that these foreign corporations are basically admitting that they're trying to socially engineer in the United States through their operations here."
