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'Protein leaders' peddling bitterness

'Protein leaders' peddling bitterness


'Protein leaders' peddling bitterness

Tyson Foods chose an anti-American way to commemorate the recent Juneteenth holiday, but a media watchdog says the company sold out to woke a long time ago.

The world's second-largest processor and marketer of chicken, beef, and pork has exalted the obscure observance of when news of the Emancipation Proclamation reached slaves in Texas over the date of America's independence.

The company reportedly sold its employees t-shirts that crossed out July 4 and read, "Juneteenth 1865, because my ancestors weren't free in 1776."

D'Agostino, Bill (MRC) D'Agostino

"It's difficult to conceive of a corporation more explicitly anti-America than that, to deliberately insult the nation's Independence Day, which is arguably the most important holiday to America itself," responds Media Research Center's Bill D'Agostino.

On its website, which features a "diversity, equity, and inclusion" tab that highlights the existence of multiple internal identity groups, including ones for LGBTQ+ employees, Tyson also boasts about building its name on providing generations of families "with wholesome, great-tasting chicken."

"But today's Tyson Foods is so much more," it continues. "As values and behaviors around food have changed, so have we."

D'Agostino says an example of that was provided when the company recently virtue signaled to the radical Left by sacrificing its employee base.

"They had fired a bunch of American employees that they had working in a food processing plant and immediately offered work visas to something like double the amount of illegal aliens," he reports.

Since it launched a plan in fiscal 2022 targeting $1 billion in productivity savings by the end of fiscal 2024, Tyson has closed its corporate offices in Chicago and South Dakota, consolidated its workforce in Arkansas, shut down plants in multiple states, and laid off 15% of its senior leadership and 10% of its corporate workers.

Inflation on labor, grain, and other inputs are the cited reason, but in D'Agostino's opinion, it is impossible to overstate just how woke Tyson is.

"This is the kind of thing that if you were to see it in some kind of right-wing television show or something, people would pan it as too unbelievable, too on the nose, kind of sloppy writing," the watchdog submits about the Juneteenth shirts.

He says the company is just reinforcing a dangerous lie about the presence of systemic racism in the U.S. and feeding bitterness and resentment against the country and among fellow Americans.

When The Daily Wire inquired about the shirts, a source inside Tyson Foods said their Virginia office was ordered to cancel the sale and refund any employee who had purchased a shirt. Days later, a spokesman for Tyson said it was "unaware of the t-shirt designs."