The spend, according to representatives for Planned Parenthood Votes and Planned Parenthood Action PAC North Carolina, attempts to end both a GOP supermajority at the General Assembly that enacted new abortion limits last year and to defeat Republican gubernatorial candidate Mark Robinson, who wants the law to become more restrictive.
Robinson’s campaign has said that he supports an abortion ban after roughly six weeks of pregnancy — which is before many women know they are pregnant — with some exceptions. Robinson spokesperson Michael Lonergan said Thursday that abortion supporters were “recycling their same old playbook” that was destined to fail and labeled Democrats' abortion agenda as “extreme and out of step with our state's values.”
The $10 million marks the largest campaign investment ever made by Planned Parenthood entities in North Carolina, Planned Parenthood Votes spokesperson Emily Thompson said.
The money will pay for digital advertising, phone-banking, mailers and media programming on college campuses. It will also support Planned Parenthood's canvassing goal of knocking on 1 million doors in the state before the election, Thompson said.
